The Birthplace of Apra
Database screening is an effective way to expand your donor base, if
you manage the process wisely. This session aims at guiding prospect
researchers and advancement professionals through the process from
organizational needs assessment to optimization of their screened data.
It also covers how to avoid the pitfalls that may occur without proper
Key points this presentation will address:
Suzanne Roberson presented at MARC 2008, 2006,
2004, at the APRA International Conference in 2007 and at APRA UNY in
2006. She was program co-chair, CASE District II in 2004 and has been a
prospect researcher since 1988 (at Rensselaer since 1999). Suzanne has
a MLS, M.S. in Building Conservation, and serves as adjunct faculty in
that program. Since 1986, Suzanne has also been a member of the staff
of the New York State Writers Institute as research assistant to
Pulitzer Prize-winning author William Kennedy.
Tim Gergich has been manager of Advancement
Research at Rensselaer Polytechnic Institute in Troy, New York since
January 2006. After stints as a city desk clerk, news reported and
sportswriter, he has been in the field of prospect research for higher
education institutions for more than 15 years. He has a B.A in history
and political science from the College of St. Rose in Albany, New York.