The Birthplace of Apra

2020 Conference Details


OCTOBER 20, 2020

Registration Information:

Register online today for just $50 for Apra-MN members and $85 for non-members. Non-members who register will receive a free year of Apra-MN membership. 

Scholarship Information:

We will be offering a scholarship opportunity that will pay the registration fee for the conference. Any current member of the Apra-MN Chapter is eligible to apply. See details in the Member Benefits section of the website and keep an eye on your inbox for the scholarship application!

Zoom Details:

This conference will be hosted using the virtual meeting platform Zoom. Links will be sent to all registrants in advance, along with instructions about how to log-in and use Zoom. You do not need to have your own Zoom account to access the conference. Sessions will be recorded and shared with registrants after the conference has concluded.


Keynote Presentation:

The Whole Can of Worms: A conversation about data privacy, due diligence, and ethics

Helen Brown is president of The Helen Brown Group LLC, a fundraising intelligence consulting firm based in Watertown, Massachusetts. She is co-author of the book, Prospect Research for Fundraisers; the essential handbook (Wiley). Helen is a past board member and longtime volunteer for both Apra and NEDRA. She is Special Advisor on Fundraising to the board of the North American Foundation for the University of Manchester, and a Fellow of the Royal Society for Arts & Manufactures (RSA) in London. She is a former non-executive director of The Factary Ltd., a prospect research consultancy in Bristol, England. Helen was honored to receive the NEDRA Ann Castle Award for service to the prospect research community in 2006 and the APRA Distinguished Service Award in 2017. 

Session 1B:

Speak Up: Advocating for yourself, your work, and your team

Advocacy in Prospect Development isn't optional. This session will cover strategies on speaking up and advocating for your work beyond numbers and data. Presented by Jessica Balsam, Senior Director of Prospect Development at the University of Washington.

Session 2B:
Relationship Mapping with Insiders: An Escape Game

Your organization's next transformational gift is not in your current donor database. And it's up to you to work with your development team to identify the prospect and find the connection. Will you escape the database and find the funder capable of transforming your organization? Join Jen Filla to choose your insider and follow the map to your next best donor. 

Session 3:
Diversity, Equity and Inclusion Panel

As Apra-MN develops a strategic plan that will take us into the next three years, we are intentionally building diversity, equity and inclusion core values into our mission. Along with other Apra chapters, we are examining internal biases and developing practices that promote DEI in our professional organizations and our industry. Reflecting, listening to each other, and learning from one another's experiences all contribute toward understanding and embracing DEI core values. Join a panel discussion on how prospect development colleagues are addressing and incorporating DEI into their professional and personal spaces. 


More information about other speakers and sessions coming soon!

Thank you to our generous Apra-MN sponsors for their support of this conference! You will hear from our sponsors throughout the day and will have a chance to join them to chat during the morning, lunch or afternoon breaks in a Zoom breakout room.

Powered by Wild Apricot Membership Software