Note: Session B is FULL
The State of Fundraising Analytics
Joshua Birkholz, Bentz Whaley Flessner
We've seen an explosion of data science in recent years. Across every sector, the top companies and organizations pull ever forward by incorporating predictive analytics and business intelligence. Although analytics is hardly new to fundraising, recent innovations have opened many new possibilities. In his address, Josh Birkholz, will present proven and experimental applications of data science for today’s nonprofit.
Breakout Sessions (please choose one):
Session A: Three Scores and Seven Years Ago
Janna Holm, Johns Hopkins University
Implementing scoring systems can be a simple way to segment your constituents, and can be done without advanced analytics skills or access to unlimited resources. Janna Holm will discuss how she and her colleagues have created and implemented scoring systems at Johns Hopkins and at smaller nonprofits over the past seven years. We'll walk through the steps to create three simple scoring systems (RFM scores, individual connection scores and corporate/foundation scores) and explore some successes (and epic failures!) that have happened along the way.
Session B (FULL): Affinity Ratings – Distilling Results from a Mash of Data
Matt Hewitt, Concordia University St. Paul
A strong fundraising program uses a large amount of data to achieve results. The question we all wrestle with is "How can I get this data to help me achieve the maximum results?" Most fundraising programs focus most of their attention on ingredients like a suspect's capacity to give and their proclivity (their likelihood) of giving. However, there is often an ingredient missing: the yeast (the action-oriented ingredient). The yeast is the component that gives us a level of confidence in a quality end result.
Schedule:8:30 a.m. Registration & Continental Breakfast
9:00 a.m. Welcome, Announcements & Introductions
9:15 a.m. Morning Keynote Address
10:45 a.m. Morning Break
11:00 a.m. Breakout Session (please choose one)
12:00 p.m. Lunch
1:00 p.m. Networking Session
1:45 p.m. Afternoon Break
2:00 p.m. Afternoon Session: Implementing and Maintaining Your Project: Speaker Roundtable and Q&A
3:00 p.m. Closing Comments
Location and Parking:
The University of Minnesota McNamara Alumni Center
200 SE Oak St, Minneapolis, MN 55455
The University Avenue Ramp adjacent to the McNamara has a daily maximum rate of $12. For maps and additional advice on parking options, please see the McNamara website.
Post Conference Happy Hour:
For those interested in more time to socialize, a small group is headed to the Lounge at The Beacon Public House after the conference. This will be an informal gathering (not sponsored by APRA-MN) and any attendee is welcome to join.