The Birthplace of Apra

APRA LIVE! Virtual Seminar "Under the Microscope: Prospect Identification and Screening"

  • 11 Jul 2008
  • 11:00 AM - 12:30 PM
  • Northwestern College


  • Registrations from APRA-MN members.
  • Registration for Non members

Registration is closed
Sponsored and Hosted by Northwestern College.
The Blue Room in Nazareth Hall

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Session Description
Database screening is an effective way to expand your donor base, if you manage the process wisely. This session aims at guiding prospect researchers and advancement professionals through the process from organizational needs assessment to optimization of their screened data. It also covers how to avoid the pitfalls that may occur without proper training.

Key points this presentation will address:

  • How to set goals and determine priorities
  • Highlights of an effective RFP
  • Vendor selection
  • Maintaining control of the process from start to finish
  • Managing expectations

Speaker Biographies

Suzanne Roberson presented at MARC 2008, 2006, 2004, at the APRA International Conference in 2007 and at APRA UNY in 2006. She was program co-chair, CASE District II in 2004 and has been a prospect researcher since 1988 (at Rensselaer since 1999). Suzanne has a MLS, M.S. in Building Conservation, and serves as adjunct faculty in that program. Since 1986, Suzanne has also been a member of the staff of the New York State Writers Institute as research assistant to Pulitzer Prize-winning author William Kennedy.

Tim Gergich has been manager of Advancement Research at Rensselaer Polytechnic Institute in Troy, New York since January 2006. After stints as a city desk clerk, news reported and sportswriter, he has been in the field of prospect research for higher education institutions for more than 15 years. He has a B.A in history and political science from the College of St. Rose in Albany, New York.


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