The Birthplace of Apra
Check out this webinar by Apra-MN member and former Board Member Darren Cooper! Darren is the Director of Prospect Research at the Mayo Clinic.
Best Practices Webinar: The Role of Psychology in Prospect Research and Strategy
Cognitive biases and other common behavioral traits influence how we perceive information and make decisions. Understanding these concepts can influence how a researcher will interpret, prioritize and communicate information about prospects and can influence prospect strategy, including the timing and amount of an ask. This highly rated Prospect Development 2018 presentation will introduce a few of these concepts and provide examples of how they are related to prospect research and prospect strategy formulation. (Level I & Level II)
http://www.aprahome.org/p/ca/vi/sid=355
