The Birthplace of Apra
Our friends at iWave are hosting a webinar for Apra-MN on April 7th, at 12 PM Central. Make sure to save your spot by registering today!
To Affinity and Beyond: A Look at the Value of Understanding a Donor’s Connection to Your Mission
Presenter: Robert MacKinnon
Historically, prospect development had an overarching focus on wealth. However, in an evolving nonprofit world, where charitable donations are stagnant and the number of individual donors is decreasing, wealth alone is no longer enough. Finding new major gift prospects with a history of giving to causes similar to yours is critical to saving time and focusing efforts on the best prospects.
Join us as we dive deep into the value of understanding a prospect’s affinity. We’ll cover strategies and tips you can use to include affinity in your wealth screening and prospect research as well as explore how the new iWave platform capabilities help to identify prospects who have the greatest potential in becoming major gift donors.