The Birthplace of Apra
Flying High: Piloting an Effective Prospecting & Qualification System
Successful discovery doesn’t take off by accident—it requires a well-orchestrated flight path. In this session, we’ll explore how prospect development professionals can build a system that surfaces the right leads at the right time, verifies their potential, and equips gift officers to qualify with confidence. Whether you're starting from scratch or fine-tuning existing processes, you'll leave with actionable strategies to strengthen each leg of the discovery journey.
Details:Wednesday January 21st 12:00 PM - 1:00 PM Central
Catherine Flaatten, MPH, CFRE, is the associate vice president of prospect development at BWF, where she advises nonprofit clients on building and strengthening programs in prospect research, management, and analytics. Her consulting is grounded in past practitioner experience at The George Washington University, Share Our Strength/No Kid Hungry, the National Psoriasis Foundation, and the BrightFocus Foundation.
Catherine serves on Apra International’s Board of Directors,Education and Professional Development Committee, and Fundamentals Committee and has held numerous volunteer leadership roles with Apra International, Apra Metro DC, and aasp. She is a frequent presenter and author in the field, and her expertise has been featured in the Chronicle of Philanthropy. Her contributions aim to position prospect development as a strategic driver of fundraising success and strengthen the profession through knowledge-sharing and leadership.
She earned both her BA in International Affairs and her MPH in Maternal and Child Health from The George Washington University.
