The Birthplace of Apra
Hear from Marianne — a globally recognized leader in donor modeling and data mining — as she breaks down how RFM scoring can illuminate your most promising prospects across Major Gifts, Planned Giving, Annual Giving, Engagement, and Membership.
Marianne is the recent author of "5 Ways to use RFM Scores in Fundraising." This book is a must‑read for anyone working in fundraising strategy or operations!
With 35+ years of experience at Harvard, Carnegie Mellon, Cornell, and more, Marianne has shaped the field of prospect research and continues to push it forward.
About the speaker:
Marianne Pelletier has over 35 years of experience in fundraising, with deep expertise in prospect research, donor modeling, and data mining. She is Managing Director of Staupell Analytics Group and one of the early adopters of data-driven techniques in the advancement profession.
Her prospect research and analytics career includes analyst and department head roles at Harvard University, Lesley University, Carnegie Mellon University, and Cornell University. She has also led annual giving programs and provided software consulting to development offices across the country.
A recipient of a lifetime achievement award from the New England Development Research Association and a Woman of the Year designation from the National Association of Professional Women, Marianne teaches and coaches development professionals through Staupell’s courses, Water Cooler Chats, and the annual FIT Conference.
